◄ Case Study
Addicted to Audio
Reinvigorating Australia’s premier audio brand
Addicted to Audio
Reinvigorating Australia's premier audio brand
Timeline
March 2020
4 Months
Services
UX / UI Development
E-commerce
Branding
Reinvigorating Australia’s premier audio brand
Addicted to Audio is committed to presenting cutting-edge products from the world’s very best brands to a new generation. Their commitment to the cutting-edge follows through to their branding. We were approached to refresh and modernise their brand whilst retaining their recognisably quirky characters throughout the user interface designs. These characters help to make the user experience as entertaining as Addicted to Audio’s products.
"We’re addicted to audio. We know that passionate spark in the eyes of customers when they hear the perfect sound. In order to gift that experience to our customers, Addicted To Audio was born. We built our stores from the ground up as bespoke experience centres for enthusiasts and newcomers alike."
How we pushed it
Our challenge was to transform the existing ATA brand with an injection of modernity and boldness, whilst retaining their quirky characters. The result was a confident identity that seamlessly complements the cheeky personality of ATA’s friendly faces. Bringing the characters into the User Interface, they were an asset in creating surprising interactions on hover and scroll that suits the tone of their new brand perfectly.
A flexible eCommerce store, with an engaging User Experience
With physical retail spaces across Australia, Addicted to Audio is widely regarded as Australia’s premier streaming and audio destination, for enthusiasts and newcomers alike. With such a popular brand and offering that is only growing in size, ATA’s flexible Shopify store grows as they do. They are able to manage their extensive inventory, and the thousands of online customers that visit every day, through Shopify’s easy to use CMS.
Key results
Grow Traffic
Increase Conversion
Decrease Cart Dropouts
Reduce Bounce Rate
Brand Connection