◄ Case Study

Party Pieces

Magical party planning simplified

Party Pieces

Magical party planning simplified


June 2019

3 Months


UX / UI Development


Growth Consultation

Technical Support


Magical party planning, simplified

Distributing to more than a quarter of a million households per year, Party Pieces’ catalogue is packed full of fantastic and fashionable ideas for any occasion!

"From our humble beginning selling kids’ party supplies from our garden shed, all the way back in the late 80s, to today, where we send out thousands of orders each week, we’ve aimed to provide you with the party supplies you need to make your celebration into something truly special."

How we pushed it

This site needed to be able to evolve with Party Pieces; from selling unique, one-off products to selling highly-curated, unique product bundles that would be able to increase their Average Order Value. Little Vitamin achieved a visual identity with Party Pieces’ site that exudes their passion and excitement for celebrating and is engaging for consumers of all ages.

An impactful eCommerce, with an intuitive journey

The added features and better messaging allowed Fempowered to market their products with a functioning website to redirect to. It also increased their traffic, conversion rate, while the bug fixes and improvements drastically reduced their dropouts at cart stage. Working with their team and for such an impactful company was great, and we loved translating the complex features from the backend into a simple interface, for everything to tie together nicely with their brand, offer and message.

Key results

Digital Transformation
Grow Traffic
Increase Conversion
Brand Recognition
Customer Engagement