◄ Case Study


Couture femininity & glamour


Couture femininity & glamour


July 2019

3 Months


UX / UI Development
Scalability Advice
Technical Support

Couture femininity and glamour

Raishma is an award-winning Couturier, having 30 years of experience. The collection has a global fan base which spans royalty, international pop stars and Hollywood actresses including Princess Beatrice, Little Mix and Goldie Hawn. Each year, the brand shows at Couture Fashion Week in Paris to wide acclaim. The brand’s style signifiers are demonstrated through the use of luxe fabrications, flattering cuts and hand-sewn embroidery techniques.

"Couturier Raishma creates innovative designs by marrying vintage inspiration with modern silhouettes. Fusing artistic skills of hand embroidery and thread work to form a contemporary ready to wear collection."

How we Pushed it

As a couture designer, we wanted to translate the effortless and chic image to their Shopify page. Echoing the collections colours and patterns we injected the website with classic layouts and playful aspects to showcase Raishma’s personality. 

Pride in you

Raishma has sustainability at its core and at Vitamin Commerce we love working with brands who align with our values. Their gowns are designed with purpose and intent to stay with you forever and similarly their Shopify page was created with that season-less, classic style.

Key results

Brand Awareness
Increase Conversion
Customer Engagement
Grow Traffic
Improved Site Speed