◄ Case Study

Ritchie’s of Rothesay

A distinctive mix of old and new

Ritchie’s of Rothesay

Richies of Rothesay

A distinctive mix of old and new


February 2019

3 Months


UX / UI Development
App Integration
Device Responsiveness

Tradition meets today

Ritchie’s of Rothesay’s identity is built around their history and their appreciation for tradition. It’s their mix of old and new thinking that helps make Ritchie’s so distinctive. 

"Ritchie's history, traditional methods and original recipe celebrate the island's traditions and heritage. It's this mix of old and new thinking that helps make us so distinctive, with the firm coaching apprentices in traditional styles of food production but also encouraging them to apply these techniques to exciting new concoctions of their own creation."

Ritchie’s of Rothesay

How we Pushed it

We aimed to stay true to their core traditional visuals and appreciation for history. As we know traditional methods and modern techniques result in mouth-watering dishes. We designed their Shopify eCommerce store, so that customers can easily purchase delicious fresh fish online. 

The finest produce defined by heritage

Ritchie’s of Rothesay’s traditional smokehouse has been in continuous use since 1888 making it one of the oldest smokehouses in the country. Their secret recipe remains unchanged and their smooth eCommerce store designed by us translates their core values for a classically simple user shopping experience. 

Key results

Educational  Experience
Customer Connection 
Brand Awareness
Market Establishment
Online Presence