◄ Case Study


Manifesting passion for dance


Manifesting passion for dance


October 2019

5 Months


UX / UI Development


Platform Consultation

Scalability Advice

Manifesting Passion for Dance

BLOCH is the world’s leading brand for technical dance & apparel with a proven history of superior design & innovation. Bloch was founded by Jacob Bloch 1932 and went on to create of a full range of dance and dance fashion products.

“BLOCH, where dance meets life. Across ballet, tap, hip hop, jazz and Latin, our range of dancewear and dance shoes allow for individual expression and movement. Quite simply, dance DNA is in everything we do.”

How we Pushed it

We helped BLOCH migrate their old store from a custom built platform, to the easily manageable CMS, Shopify. Their new website can handle their online traffic and sales, and has all of the flexibility to handle the functionalities they required. BLOCH’s new site evolves with them as they grow, and has improved performance and conversion, significantly building the ecommerce side of their business. Visually, the site exudes their passion and excitement for dance, and emotionally engages their customers.

Trusted in the industry

Since the company was founded, the rapid growth of BLOCH’s reputation has established the brand as one of the most trusted within the industry. BLOCH’s philosophy of listening to dancers is still as strong today as it was when Jacob Bloch made his first pair of pointe shoes in 1932.

Key results

Increase Exposure
Maximise Sales
Brand Awareness
Functionality Optimisation 
Digital Transformation